Daily Archives: July 29, 2009
Newspapers – A business Model
Apparently News Digital Media’s Richard Freudenstein delivered to the Adversiting and Marketing Summit their strategy for online paid news. And Mumbrella.com.au posted and article about it. So I wrote a response in the mumbrella forum that goes like this. ++++++++++++++++++++++ … Continue reading
Filed under Media Models, Traditional Media
Coporate Twitterectomy on Employee Engagement
A recent article in the Australian Financial Review. (Online subscriber can read it here afr.com.au) Discussed the growing corporate concern over staff productivity and the impact by online social media. And some savvy executives even projected the likely failure of … Continue reading
Social Media – A Starters Framework
THE SOCIAL MEDIA BUBBLE I have been somewhat astounded at the hype from social media advocates. Its been more evangelical than the early dot com days. In some respects I am glad we are in a GFC as this little … Continue reading
Filed under Social Communications Platforms
