Monthly Archives: July 2009
Newspapers – A business Model
Apparently News Digital Media’s Richard Freudenstein delivered to the Adversiting and Marketing Summit their strategy for online paid news. And Mumbrella.com.au posted and article about it. So I wrote a response in the mumbrella forum that goes like this. ++++++++++++++++++++++ … Continue reading
Filed under Media Models, Traditional Media
Coporate Twitterectomy on Employee Engagement
A recent article in the Australian Financial Review. (Online subscriber can read it here afr.com.au) Discussed the growing corporate concern over staff productivity and the impact by online social media. And some savvy executives even projected the likely failure of … Continue reading
Social Media – A Starters Framework
THE SOCIAL MEDIA BUBBLE I have been somewhat astounded at the hype from social media advocates. Its been more evangelical than the early dot com days. In some respects I am glad we are in a GFC as this little … Continue reading
Filed under Social Communications Platforms
Corporate Copycats?
Remember the old gag, What’s Black and White, and Red allover? Well the answer may well be Australian corporate websites! Has anyone else noticed the growing number of corporate websites in Australia that look the same? I have. Now, I have … Continue reading
Filed under Experience Design
Ancient Peoples Media
I was just musing over the recent announcement being made at ACP about new editors being poached out of newspaper media, and the ‘game changing strategy’ headlines attached to this and considered my own personal media consumption shift. And started … Continue reading
Filed under Uncategorized
